Disney-Pixar is the reason for my daughter's current infatuation with, a robot. She's not screaming for a Roomba, she's completely disinterested in the Scooba, I'm not I'd love to have both. For that matter, she could care less about our Robosapian, Roboreptile, mini-sapian thing, or the other -Sapian my son has lurking in his bedroom. All it took was clever marketing, snazzy graphics, and a cute voice/catchphrase, and done, you've got the youth market in a tizzy over robots again.
My daughter is just a hair shy of becoming three and can already do a dead ringer impression of Wall-E. If it was up to her, he'd move in with us tomorrow. We've already purchased the plate and couldn't make it through the store without constant cries of, "There's Wall-E!!", "There he is!!", "Can we get it?! MOM!!". She's two and a marketer's dream, and I know this. It's unavoidable somehow. All she's seen is the teasers like everyone's else with a TV. With the two robots, one say's "Wall-E" in it's cute robo-voice and there's some "At Last" and Wall-E in robo-love and a bra on his eyes. Somehow, that's all it took to make a two-year old fall in love with a robot. Doesn't matter if he's cold steel or if the movie's no good, which I doubt since it's Disney-Pixar, but that's the point I think. It doesn't matter, she's sold, hand's down and so is her brother who's nine.
There are a lot of big topics out there that we want to communicate to children about. Imagine if Disney-Pixar made Al Gore's An Inconvenient Truth into a kids version...I'd be planting trees and walking everywhere. And buying a LOT of eco-friendly materials I would imagine. I can see the kids marketing now and product placement with Subway, because they serve healthier fast food that's moreso eco-friendly than the other fast foods. All it takes is clever marketing, snazzy graphics, and a cute voice/catchphrase, and done, you've got the youth market on track to save the environment with ferver.
It just makes me wonder, what else?
1 comment:
Good post.
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